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Forget those after work cocktails that gradually become more of a necessity than a social pleasure. Forget that extra half pack of cigarettes that gets smoked during the day to alleviate stress from an overdue report or a hotheaded boss. America's favorite pastime for the 21st century, Web surfing is now being pinpointed as the one of the most highly addictive activities to scourge the modern workplace.
According to research conducted by employee management firm Websense Inc, 25 percent of employees feel addicted to the Internet, while only a meager 8 percent of those polled claim no knowledge of workplace Web addiction.
Making a case for employee Internet management
(EIM) software solutions, industry experts say
Internet addiction can be a productivity blind
spot for many employers and human resource professionals
who fail to recognize the signs and the consequential
drop in productivity levels, not to mention
the drain on corporate bandwidth.
"Studies have shown that from 25 to 50 percent of cyber addiction occur at the workplace," said Dr. Marlene Maheu, an Internet addiction expert and CEO of Pioneer Development Resources, Inc. "That means employees are getting paid to participate in activities that are not work-related."
The survey, which was conducted by Harris Interactive
across a swath of 305 employees, determined
that the average worker spends more than one
entire workday each week surfing Web sites that
are not work-related.
Among those polled, 67 percent confessed to visiting Web sites for personal reasons. Compulsive workplace shoppers claimed 24 percent of those polled. News junkies came in second at 23 percent, pornography hounds at 18 percent, gambling at 8 percent, and auctions at 6 percent.
"The survey shows there is a huge gap
between what employees are doing on the Internet
and what employers know," said Harold Kester,
chief technology officer for Websense. "Left
unchecked, free and open Internet use can lead
to severe productivity and legal liability issues
for organizations."
Separately released statistics state that 70
percent of Internet pornography traffic occurs
during the 9-5 workday. Research from IDC claims
that 30-40 percent of all Internet surfing is
non-work related, and Nielsen/NetRatings states
that 60 percent of online purchases are made
during business work hours.
But while many corporations are making an effort
to block such activity, they are not covering
their bases entirely, says Websense, and employees
learn to snake their way around the Web despite
these efforts.
For example, says Websense, while 78 percent
of employers block employee access to pornography,
only 47 percent block access to gambling sites,
20 percent block shopping and auction sites,
and 4 percent block news sites.
Typically, the software product is installed
on the server and integrates with the firewall,
cache engine, or proxy server, and via a database
or URLs, monitors and controls Web site access.
Another hidden danger for companies, says Websense,
is the risk of malicious mobile code (MCC) from
un-monitored Web access. Corporate networks
can be inadvertently exposed to worms, viruses,
and other malicious code while employees are
seeking out mindless online entertainment.
"Web-borne MMC is a growing threat to
corporate America because it infects more than
just hacking, pornography, and gambling Web
sites," said Dan Hubbard, a security expert
at Websense. "For example, employees browsing
travel or sports sites can instantly infect
their company's network without even knowing
it. It's critical for businesses to stop this
type of code at the source, rather than react
once it enters the Internet gateway."
Additionally, Websense warns companies of potential
liability and network congestion issues when
it comes to workplace gambling. Many gambling
Web sites often contain interactive content
or streaming video that can lead to network
congestion, slower connectivity for other employees,
and markedly reduced employee productivity,
says Websense.
"Recent legislation allowing online horse
betting in California isn't something employers
should take lightly," said Jennifer Kearns,
a labor and employment partner at Brobeck, Phleger
& Harrison LLP. "Companies that don't
have policies for managing workplace Internet
activity can face a multitude of problems, not
the least of which is lost employee productivity."
According to Websense, demand for online betting got a major boost when California Gov. Gray Davis signed a bill earlier this year legalizing online horse race betting. Since then, the number of gambling Web sites have skyrocketed and so has the likelihood that some of the gamblers are sitting in the office cubicle nearest you.
"Employers should remain proactive in
terms of setting clear policies about Internet
gambling in the workplace," said Andy Meyer,
vice president of marketing for Websense, "Companies
can also enforce those policies with an EIM
product that automatically takes the temptation
away from employees."
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